Job Description
We are seeking a freelance marketing agency or consultant to define and execute a robust action plan for the launch of our upcoming titles on PC and consoles.
Your mission will be to collaborate with our founding team to structure and execute an ambitious marketing strategy that maximizes visibility and sales across our different player segments.
Key Responsibilities:
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Action Plan Development: Build a detailed marketing strategy for the pre-launch and launch phases of our games.
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Platform Strategy: Optimize our approach for digital distribution (Steam, Epic Games Store, etc.), with a major focus on generating engagement and wishlists.
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Community Marketing: Define the growth and engagement strategy for our communities (Discord, Reddit, etc.).
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Paid Campaigns: Plan and oversee the advertising budget, particularly through targeted campaigns on relevant social media and platforms.
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Influencer Marketing: Identify and structure partnerships with relevant streamers and influencers for our different target audiences.
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Analytics & Reporting: Track KPIs (visibility, engagement, conversions) and continuously adjust the strategy.
Ideal Profile:
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Proven experience in video game marketing, with successful PC and/or console launches.
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Excellent knowledge of the gaming ecosystem: Steam (algorithms, store management), Twitch, Reddit, and Discord.
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Demonstrated ability to manage digital advertising campaigns.
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Comfortable navigating different player audiences.
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Autonomous, proactive, and able to translate business goals into concrete marketing actions.
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Fluency in English is essential for this global market.